• We bring specialized knowledge to the table that clients might not have, gained through education and experience.
• We operate in a highly regulated industry, where accountability is key.
• We always put your interests ahead of our own, ensuring that your financial goals come first.
• Our approach is never manipulative, exploitative, or deceptive.
• We are committed to being fair, compassionate, and consistent in all our interactions.
• If we don’t know something, we’re upfront about it – and we take immediate steps to resolve any errors that may occur.
• We ensure that our team is fully trained to handle every task with excellence.

At the heart of it all is maintaining competence and integrity.

As Discretionary Portfolio Managers, we hold ourselves to the highest standards, and are without exception considered to be fiduciaries. This means we are entrusted to make decisions solely in your best interests – without seeking any personal gain, unless you’re fully aware and have given consent. Think of it like the relationship between a doctor and their patient, or a lawyer and their client. We’re committed to acting with care, honesty, and good faith, avoiding conflicts of interest, and being transparent about any that may arise.

All of our portfolio managers are either Chartered Investment Managers (CIM) or Chartered Financial Analysts (CFA). Both of these prestigious designations require a high level of competence and integrity, and we follow these professional standards to the letter. Here’s a quick look at the CIM Canada Code of Ethics, which our team upholds:

CIM Canada Code of Ethics:

1. Is honest and impartial; loyal to associates, CIM | Chartered Managers Canada, employer, client, subordinates and the public and is respectful of the personal dignity of all.
2. Applies knowledge and skill to maintain high ideals of professional integrity.
3. Promotes the competence of, and the public regard for, the profession, by respecting the reputation of the Institute and other managers.
4. Supports an open climate for innovation and free exchange of ideas and encourages colleagues to do the same.
5. Promotes the principle of recognition for those whose performance make a worthwhile contribution.
6. Neither condones nor engages in misrepresentation, unlawful practices nor brings discredit to the Institute.
7. Fosters educational requirements in order to further the training, knowledge, and proficiency of existing and potential management.
8. Upholds the principle of fair and impartial judgment.
9. Consciously avoids prejudice in dealings with all persons.
10. Acknowledges that subscribing to this code imposes a shared obligation with other professionals to maintain these standards.

Additionally, the CFA Code of Ethics and Standards of Professional Conduct sets out seven key principles that all Chartered Financial Analysts must follow. These include professionalism (knowledge of the law, independence, and objectivity), duties to clients (loyalty, prudence, care, fair dealing), and the ability to handle conflicts of interest with expertise.

At the core of our ethical standards is a commitment to working together with reciprocal dignity and fairness, where mutual respect is the foundation of every relationship. We believe in upholding our responsibilities and accountabilities, ensuring that we treat others with fairness, compassion, and consistency in all of our actions. We acknowledge the importance of honesty—admitting when we do not know something or when an error has been made—and take swift steps to resolve any issues. We are equally committed to ensuring that all members of our team receive thorough and continuous training at every level, empowering them to complete their tasks competently and with confidence, thereby fostering a culture of excellence and trust throughout our organization.